An end-to-end e-commerce analytics project focused on understanding sales performance, customer behavior, and long-term retention. It uses cohort analysis to track how customer groups return and purchase over time, helping identify repeat-purchase patterns, retention trends, and opportunities to improve customer loyalty.
python customer-retention sql exploratory-data-analysis postgresql jupyter-notebook data-analytics data-analysis e-commerce customer-behavior sales-analysis cohort-analysis customer-loyalty retention-analysis repeat-purchase
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Updated
Oct 8, 2026