channel-attribution

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Python Channel Attribution (pychattr) - A Python implementation of the excellent R ChannelAttribution library

Data driven multi-touch attribution modeling with Markov chains

Markov Chain state-space and heuristic models for multi-touch marketing channel attribution

python marketing r channel-attribution

Comprehensive marketing funnel analysis and conversion performance tracking toolkit with data visualization and actionable insights.

Excel-based marketing ROI, customer segmentation, channel attribution, and cohort analysis case study.

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