Open-source ROI calculator for DSP parcel sorting automation. Built from real SortLease deployment data.
Uses Amazon Marketing Cloud to find which products bring new customers into a brand and which mostly sell to people who already buy it — new-to-brand share by ASIN, month by month, the gateway products worth more ad weight, the retention products that need less, and how much Sponsored Products and Display spend each group gets today.
Ranks every campaign Amazon Marketing Cloud can see — Sponsored Products, Sponsored Brands, Sponsored Display and DSP — by how many of its purchases came from new-to-brand customers, month over month, and where the campaign's spend can be matched, what each new customer cost; so the campaigns that recruit are funded and the ones that only…
Manage Amazon DSP programmatic campaigns with AI agents via MCP (Amp, Cursor, Claude Desktop, VS Code)
Reads Amazon Marketing Cloud's time-to-conversion data to show how long shoppers take between their first ad touch and purchase — the share that buys within the hour, the day and the week, and how that shifts month to month — then turns it into two decisions: which attribution window to report on, and how many days ahead of a sales event to…
TrackIQ: Amazon AMC Media Mix — an Agent Skill that builds a twelve-slide Amazon Marketing Cloud path-to-purchase and media mix deck: which ad combinations recruit new customers, what DSP is worth alone versus in a path, cost per new customer by channel, and one budget reallocation with the arithmetic shown.
The full off-site retail-media flow — objective, budget, bid type, audience, multi-placement preview, 7-day KPI readout — modeled side by side across Amazon DSP and Walmart Connect.
Free open-source ROI calculator for Amazon DSPs — AI parcel sorting vs manual. $0.10/parcel vs $0.27. MIT license.
TrackIQ: Amazon Weekly Executive Report — an Agent Skill that builds a client-ready week-over-week Amazon recap from TrackIQ MCP data. Scorecard, pacing, marginal return by line, DSP breakout, keyword economics and inventory days-of-cover.
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