YouTube, TikTok, Instagram, Facebook, X and Snapchat monetization: program requirements and revenue shares, RPM by niche and by country, engagement-rate benchmarks and sponsored post rates. Every row is sourced and marked official or industry.
Browse it with filters and sources: https://shortformkit.com/creator-monetization-data-2026/
Updated 2026-10-13. Files in data/: one JSON with everything and one CSV per table.
Sources for every row are in the CSV/JSON (sources column).
| platform | program | status | revenue share | type |
|---|---|---|---|---|
| YouTube | YouTube Partner Program (ads & Premium revenue sharing level) | active; entry thresholds change for new applicants on 2027-02-01 | long_form_watch_page_ads: 55% of net ad revenue to creator; shorts: 45% of revenue allocated to the creator from the Shorts Creator Pool; fan_funding: 70% of net revenue from channel memberships, Super Chat, Super Sticke… | official |
| YouTube | YouTube Partner Program changes effective 2027-02-01 | announced 2026-08-10, effective 2027-02-01 | premium_lite: creators share in a pool representing 60% of net Premium Lite subscription revenue; premium: creators share in a pool representing 30% of net Premium subscription revenue; targeted_shorts_ads: eligible crea… | official |
| YouTube | Expanded YouTube Partner Program (fan funding & Shopping level) | active | fan_funding: 70% of net revenue from memberships, Super Chat, Super Stickers, Super Thanks; ads: not included at this level (requires 1,000-subscriber level) | official |
| YouTube | YouTube Shorts revenue sharing (Shorts Creator Pool) | active | shorts: creators keep 45% of their allocated revenue, regardless of music use | official |
| TikTok | Creator Rewards Program | active | model: No fixed revenue-share percentage published. Rewards are computed per 1,000 qualified views (RPM) from originality, play duration, search value and audience engagement; terms say rewards depend on country of view … | official |
| Facebook Content Monetization | active, invitation-only (interest form available) | model: Meta does not publish a revenue-share percentage on the page fetched; earnings from reels, photos, text posts and Stories based on performance. | official | |
| Creator Fast Track | launched 2026-03-18 | model: guaranteed USD 1,000 or USD 3,000 per month for three months, then performance-based via Facebook Content Monetization (immediate access granted) | official | |
| Instagram native monetization (Subscriptions, gifts, Branded Content) | no per-view ad revenue share | model: Instagram does not pay creators per view; the Reels Play bonus ended for most accounts in 2023 (vidIQ). | industry | |
| X | Original Content Rewards | active; replaces Creator Revenue Sharing (new enrollments closed 2026-08-07, program retired 2026-09-07) | model: payouts based on qualified impressions: unique impressions from Premium users on the Home Timeline where at least 50% of the post is visible; no percentage published | official |
| X | Creator Revenue Sharing (retired) | retired 2026-09-07; final payout around 2026-09-11 | model: based on verified Home Timeline impressions; Premium+ views may carry more value; no percentage published | official |
| Snapchat | Snapchat Monetization Program (Stories + Spotlight) | active | model: ads placed between Snaps in Public Stories and within Spotlight; creators receive a share of revenue based on watch time; percentage not disclosed | official |
Sources for every row are in the CSV/JSON (sources column).
| label | format | low | high | type |
|---|---|---|---|---|
| All niches (long-form) | YouTube long-form | 1.0 | 7.0 | industry |
| Finance / investing / business | YouTube long-form | 0.73 | 25.0 | industry |
| Tech / gadgets / software | YouTube long-form | 0.7 | 12.0 | industry |
| Education / science / how-to | YouTube long-form | 2.0 | 19.5 | industry |
| Health / fitness / sport | YouTube long-form | 0.72 | 10.0 | industry |
| Travel | YouTube long-form | 1.49 | 4.95 | industry |
| Food / cooking | YouTube long-form | 1.5 | 5.0 | industry |
| Lifestyle | YouTube long-form | 0.5 | 5.24 | industry |
| Beauty / fashion | YouTube long-form | 1.38 | 6.0 | industry |
| Gaming | YouTube long-form | 0.5 | 4.0 | industry |
| Vlogs / entertainment / comedy | YouTube long-form | 0.5 | 5.02 | industry |
| Music | YouTube long-form | 0.5 | 4.16 | industry |
| Kids / family | YouTube long-form | 0.16 | 3.0 | industry |
| YouTube Shorts (all niches) | YouTube Shorts | 0.01 | 0.33 | industry |
| TikTok Creator Rewards Program | TikTok (videos > 1 min) | 0.4 | 1.5 | industry |
| Facebook Content Monetization | 0.3 | 20.0 | industry |
Sources for every row are in the CSV/JSON (sources column).
| name | cpm low | cpm high | rpm est low | rpm est high |
|---|---|---|---|---|
| United States | 14.67 | 32.75 | 5.1 | 10.81 |
| United Kingdom | 8.91 | 21.59 | 3.1 | 7.12 |
| Canada | 9.93 | 29.15 | 3.45 | 9.62 |
| Australia | 13.3 | 36.21 | 4.65 | 11.95 |
| Germany | 9.79 | 18.79 | 3.4 | 6.2 |
| Switzerland | 12.98 | 23.13 | 4.55 | 7.63 |
| France | 6.76 | 6.76 | 2.35 | 3.7 |
| Japan | 5.68 | 10.53 | 2.0 | 3.1 |
| Brazil | 1.14 | 1.14 | 0.58 | 0.58 |
| India | 0.74 | 0.83 | 0.46 | 0.46 |
| Indonesia | 0.74 | 0.74 | 0.41 | 0.41 |
Sources for every row are in the CSV/JSON (sources column).
| platform | tier | engagement rate pct | basis |
|---|---|---|---|
| TikTok | all (brands) | 3.73 | per follower |
| all (brands) | 0.48 | per follower | |
| all (brands) | 0.15 | per follower | |
| X | all (brands) | 0.12 | per follower |
| TikTok | all (brands, median per post) | 2.01 | per follower |
| all (brands, median per post) | 0.3 | per follower | |
| X | all (brands, median per post) | 0.03 | per follower |
| YouTube | all (brands, median) | 0.21 | per follower (subscriber) |
| all (business pages) | 5.2 | not confirmed on opened pages (Socialinsider LinkedIn reports are commonly impression-based) | |
| YouTube | long-form videos (all sizes) | 3.48 | per view |
| YouTube | Shorts (all sizes) | 2.71 | per view |
| YouTube | nano | 3.77 | per view |
| YouTube | micro | 3.84 | per view |
| YouTube | mid/macro | 3.29 | per view |
| YouTube | mega | 2.56 | per view |
| nano | 2.79 | per follower | |
| micro | 0.97 | per follower | |
| mid | 0.87 | per follower | |
| macro | 0.89 | per follower | |
| mega | 0.83 | per follower | |
| TikTok | nano | 2.29 | per follower |
| TikTok | micro | 0.62 | per follower |
| TikTok | mid | 0.5 | per follower |
| TikTok | macro | 0.56 | per follower |
| TikTok | mega | 0.54 | per follower |
| YouTube | nano | 0.64 | per follower |
| YouTube | micro | 0.29 | per follower |
| YouTube | mid | 0.19 | per follower |
| YouTube | macro | 0.15 | per follower |
| YouTube | mega | 0.11 | per follower |
| nano | 2.19 | per follower | |
| TikTok | nano | 11.9 | per follower |
| YouTube | sponsored creator content: YouTube videos | 6.0 | not stated |
| sponsored creator content: Instagram Reels | 5.0 | not stated | |
| YouTube | sponsored creator content: YouTube Shorts | 4.5 | not stated |
| sponsored creator content: Instagram posts | 3.5 | not stated | |
| TikTok | sponsored creator content: TikTok videos | 2.0 | not stated |
Sources for every row are in the CSV/JSON (sources column).
| platform | tier | follower range | low | high | unit |
|---|---|---|---|---|---|
| nano | 1K-10K | 10 | 500 | per sponsored post/video | |
| micro | 10K-100K | 100 | 5000 | per sponsored post/video | |
| mid | 100K-500K | 1600 | 20000 | per sponsored post/video | |
| macro | 500K-1M | 5000 | 50000 | per sponsored post/video | |
| mega | 1M+ | 10000 | per sponsored post/video | ||
| TikTok | nano | 1K-10K | 5 | 200 | per sponsored post/video |
| TikTok | micro | 10K-100K | 200 | 1200 | per sponsored post/video |
| TikTok | mid | 100K-500K | 800 | 5000 | per sponsored post/video |
| TikTok | macro | 500K-1M | 800 | 15000 | per sponsored post/video |
| TikTok | mega | 1M+ | 5000 | 50000 | per sponsored post/video |
| YouTube | nano | 1K-10K | 20 | 1000 | per sponsored post/video |
| YouTube | micro | 10K-100K | 200 | 10000 | per sponsored post/video |
| YouTube | mid | 100K-500K | 5000 | 25000 | per sponsored post/video |
| YouTube | macro | 500K-1M | 10000 | 50000 | per sponsored post/video |
| YouTube | mega | 1M+ | 20000 | 50000 | per sponsored post/video |
| nano | 1K-10K | 25 | 250 | per sponsored post/video | |
| micro | 10K-100K | 250 | 1250 | per sponsored post/video | |
| mid | 100K-500K | 1250 | 12500 | per sponsored post/video | |
| macro | 500K-1M | 12500 | 25000 | per sponsored post/video | |
| mega | 1M+ | 25000 | per sponsored post/video | ||
| X | nano | 1K-10K | 2 | per sponsored post/video | |
| X | micro | 10K-100K | 20 | 100 | per sponsored post/video |
| X | mid | 100K-500K | 100 | 1000 | per sponsored post/video |
| X | macro | 500K-1M | 1000 | 2000 | per sponsored post/video |
| X | mega | 1M+ | 2000 | per sponsored post/video | |
| all (B2B creators) | 200 | 15000 | per sponsored post/video | ||
| YouTube | all tiers (marketplace average) | 255 | 311 | per collaboration (average) | |
| all tiers (marketplace average) | 193 | 214 | per collaboration (average) | ||
| TikTok | all tiers (marketplace average) | 186 | 182 | per collaboration (average) | |
| X | all tiers (marketplace average) | 76 | 179 | per collaboration (average) |
Shortform Kit (2026), Creator monetization data 2026, https://shortformkit.com/creator-monetization-data-2026/
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Data: CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/). Compiled by Shortform Kit (https://shortformkit.com). Every value lists its original source; facts belong to their publishers, the compilation and the CSV/JSON files are CC BY 4.0. Please credit "Shortform Kit, shortformkit.com" with a link.