I'm Pratik, co-founder of Heddle, where we're building a better way for B2B software companies to create product walkthrough videos, customer training videos, and onboarding videos.
As software grows more complex, helping customers understand it becomes a job of its own. Every new feature, customer onboarding, product update, and recurring support question creates something that needs to be explained. Making a good video takes planning, capturing the right workflow, narration, editing, and publishing. When the product changes, that work often needs to be repeated. As a result, customer education teams struggle to keep up, support teams repeatedly explain the same workflows, and video libraries become outdated or incomplete.
Heddle takes the manual work out of creating and maintaining these videos. Give it a product URL and the workflow you need to explain, and Heddle follows the actual product to create a polished, shareable video. You can also create and manage videos through Claude, ChatGPT, or other AI assistants using MCP, and analyze or edit existing videos.
We cover the full range of video communication that software teams rely on, from product demos and customer onboarding to tutorials, customer training, feature announcements, release updates, support explanations, and internal team walkthroughs.
Our goal is to make it practical for B2B software companies to explain every important part of their product without the production workload becoming another bottleneck as they grow.