diff --git a/.github/workflows/publish.yml b/.github/workflows/publish.yml
new file mode 100644
index 000000000..301026e31
--- /dev/null
+++ b/.github/workflows/publish.yml
@@ -0,0 +1,31 @@
+name: Publish a release
+
+on:
+  push:
+    branches:
+      - main
+
+permissions: {}
+
+jobs:
+  publish:
+    name: Publish the log crate # zizmor: ignore[concurrency-limits] Can't risk skipping a release: https://release-plz.dev/docs/github/quickstart#concurrency
+    runs-on: ubuntu-latest
+    if: ${{ github.repository_owner == 'rust-lang' }}
+    environment: publish
+    permissions:
+      pull-requests: write # Required for release-plz to open a PR
+      contents: write # Required for release-plz to create a branch for the PR
+      id-token: write # Required for trusted publishing OIDC
+    steps:
+      - name: Checkout repository
+        uses: actions/checkout@3d3c42e5aac5ba805825da76410c181273ba90b1 # v7.0.1
+        with:
+          fetch-depth: 0
+          persist-credentials: false
+      - name: Install Rust
+        run: rustup update stable
+      - name: Run release-plz
+        uses: MarcoIeni/release-plz-action@6caa8d34f74d82b0dc76a18edd1cc3d6801c9baf # v0.5.143
+        env:
+          GITHUB_TOKEN: ${{ secrets.GITHUB_TOKEN }}
diff --git a/README.md b/README.md
index de3ec533a..f97a8d2a0 100644
--- a/README.md
+++ b/README.md
@@ -3,7 +3,7 @@ log
 
 A Rust library providing a lightweight logging *facade*.
 
-[![Build status](https://img.shields.io/github/actions/workflow/status/rust-lang/log/main.yml?branch=master)](https://github.com/rust-lang/log/actions)
+[![Build status](https://img.shields.io/github/actions/workflow/status/rust-lang/log/main.yml?branch=main)](https://github.com/rust-lang/log/actions)
 [![Latest version](https://img.shields.io/crates/v/log.svg)](https://crates.io/crates/log)
 [![Documentation](https://docs.rs/log/badge.svg)](https://docs.rs/log)
 ![License](https://img.shields.io/crates/l/log.svg)