diff --git a/roadmap.mdx b/roadmap.mdx
index 6c4c2b8..024f8af 100644
--- a/roadmap.mdx
+++ b/roadmap.mdx
@@ -7,7 +7,7 @@ sidebarTitle: "Roadmap"
 
 The AhaSend roadmap shows active work, planned improvements and shipped features, with links to the available documentation.
 
-<p style={{ fontSize: "0.85rem", opacity: 0.7 }}>Last updated 20 October 2026</p>
+<p style={{ fontSize: "0.85rem", opacity: 0.7 }}>Last updated 28 October 2026</p>
 
 <div className="rm">
   <section>
@@ -20,8 +20,8 @@ The AhaSend roadmap shows active work, planned improvements and shipped features
         <div className="rm-accent" />
 
         <div>
-          <p className="rm-title"><a href="/mcp-server">MCP server</a> <span className="rm-tag is-new">New feature</span></p>
-          <p>Connect Claude, ChatGPT, Cursor, VS Code, Codex or Mistral Vibe to your account at mcp.ahasend.com/mcp. Log in through the browser, choose what the agent may do, and let it send email, debug bounces, set up domains and build campaigns. A campaign only goes out after you confirm it.</p>
+          <p className="rm-title"><a href="/campaigns/segments">Segments</a> <span className="rm-tag is-new">New feature</span></p>
+          <p>Build an audience from rules on contact fields, list membership and status, and send a campaign to the segment instead of a list. A segment stays current: contacts that match later are included in the next send.</p>
           <span className="rm-date">Q4 2026</span>
         </div>
       </div>
@@ -30,8 +30,8 @@ The AhaSend roadmap shows active work, planned improvements and shipped features
         <div className="rm-accent" />
 
         <div>
-          <p className="rm-title"><a href="/send-api/templates">Transactional Templates</a> <span className="rm-tag is-new">New feature</span></p>
-          <p>Store an email design once and send it by ID through the API, with values per recipient. Draft and publish, the last 50 versions restorable, built in the Simple Editor, the Advanced Editor or from your own HTML.</p>
+          <p className="rm-title"><a href="/send-api/ahaml">AhaML: Simple Editor designs through the API</a> <span className="rm-tag is-new">New feature</span></p>
+          <p>Read and write Simple Editor designs as AhaSend Markup, an XML text form, in <code>content.markup</code> of the template and campaign template endpoints. Advanced Editor designs stay MJML. The MCP server uses it to build and edit templates for you.</p>
           <span className="rm-date">Q4 2026</span>
         </div>
       </div>
@@ -40,8 +40,8 @@ The AhaSend roadmap shows active work, planned improvements and shipped features
         <div className="rm-accent" />
 
         <div>
-          <p className="rm-title"><a href="/smtp#does-ahasend-support-port-465">SMTP on port 465</a> <span className="rm-tag is-improvement">Improvement</span></p>
-          <p>send.ahasend.com accepts SMTP with implicit TLS on port 465, for clients and devices that cannot use STARTTLS.</p>
+          <p className="rm-title"><a href="https://swoosh.hexdocs.pm/Swoosh.Adapters.AhaSend.html">Swoosh adapter for Elixir and Phoenix</a> <span className="rm-tag is-new">New feature</span></p>
+          <p>Swoosh 1.27 ships a native AhaSend adapter: three lines of config in a Phoenix project, with tags, tracking, retention, scheduling, sandbox and idempotency keys as provider options.</p>
           <span className="rm-date">Q4 2026</span>
         </div>
       </div>
@@ -50,8 +50,8 @@ The AhaSend roadmap shows active work, planned improvements and shipped features
         <div className="rm-accent" />
 
         <div>
-          <p className="rm-title"><a href="/scale/sub-accounts">Zero-day retention for sub accounts</a> <span className="rm-tag is-improvement">Improvement</span></p>
-          <p>Sub accounts inherit the option to set message data retention to zero when the parent account is allowed to.</p>
+          <p className="rm-title"><a href="/mcp-server">MCP server</a> <span className="rm-tag is-new">New feature</span></p>
+          <p>Connect Claude, ChatGPT, Cursor, VS Code, Codex or Mistral Vibe to your account at mcp.ahasend.com/mcp. Log in through the browser, choose what the agent may do, and let it send email, debug bounces, set up domains and build campaigns. A campaign only goes out after you confirm it.</p>
           <span className="rm-date">Q4 2026</span>
         </div>
       </div>
@@ -60,8 +60,8 @@ The AhaSend roadmap shows active work, planned improvements and shipped features
         <div className="rm-accent" />
 
         <div>
-          <p className="rm-title"><a href="https://ahasend.com/campaign-builder">Campaign Builder</a> <span className="rm-tag is-product">New product</span></p>
-          <p>Send newsletters and campaigns to your contact lists with the Simple Editor or the Advanced Editor, reusable templates, contacts and lists in the Management API and a report per campaign. Included in every plan.</p>
+          <p className="rm-title"><a href="/send-api/templates">Transactional Templates</a> <span className="rm-tag is-new">New feature</span></p>
+          <p>Store an email design once and send it by ID through the API, with values per recipient. Draft and publish, the last 50 versions restorable, built in the Simple Editor, the Advanced Editor or from your own HTML.</p>
           <span className="rm-date">Q4 2026</span>
         </div>
       </div>
@@ -70,8 +70,8 @@ The AhaSend roadmap shows active work, planned improvements and shipped features
         <div className="rm-accent" />
 
         <div>
-          <p className="rm-title"><a href="/domains">Configuring Marketing domains</a> <span className="rm-tag is-improvement">Improvement</span></p>
-          <p>Mark a domain as Marketing so its mail goes out through dedicated marketing pools, kept apart from your transactional traffic, with List-Unsubscribe headers added automatically.</p>
+          <p className="rm-title"><a href="/smtp#does-ahasend-support-port-465">SMTP on port 465</a> <span className="rm-tag is-improvement">Improvement</span></p>
+          <p>send.ahasend.com accepts SMTP with implicit TLS on port 465, for clients and devices that cannot use STARTTLS.</p>
           <span className="rm-date">Q4 2026</span>
         </div>
       </div>
@@ -80,8 +80,8 @@ The AhaSend roadmap shows active work, planned improvements and shipped features
         <div className="rm-accent" />
 
         <div>
-          <p className="rm-title"><a href="/send-api/credentials">Simplified credentials and API keys</a> <span className="rm-tag is-improvement">Improvement</span></p>
-          <p>Credentials and API keys combined into one place, with v2 keys as the default.</p>
+          <p className="rm-title"><a href="/scale/sub-accounts">Zero-day retention for sub accounts</a> <span className="rm-tag is-improvement">Improvement</span></p>
+          <p>Sub accounts inherit the option to set message data retention to zero when the parent account is allowed to.</p>
           <span className="rm-date">Q4 2026</span>
         </div>
       </div>
@@ -174,15 +174,6 @@ The AhaSend roadmap shows active work, planned improvements and shipped features
         </div>
       </div>
 
-      <div className="rm-card is-planned">
-        <div className="rm-accent" />
-
-        <div>
-          <p className="rm-title">SEPA payments <span className="rm-tag is-improvement">Improvement</span></p>
-          <p>Pay your AhaSend invoices by SEPA direct debit.</p>
-        </div>
-      </div>
-
       <div className="rm-card is-planned">
         <div className="rm-accent" />
 
@@ -232,8 +223,8 @@ The AhaSend roadmap shows active work, planned improvements and shipped features
         <div className="rm-accent" />
 
         <div>
-          <p className="rm-title">See your account rate limit <span className="rm-tag is-improvement">Improvement</span></p>
-          <p>Show the current sending rate limit for your account in the dashboard.</p>
+          <p className="rm-title">Email Address Validation API endpoint <span className="rm-tag is-new">New feature</span></p>
+          <p>Validate an email address in real time through the Management API, to catch typos and reduce bounces before you send.</p>
         </div>
       </div>
 
@@ -241,8 +232,17 @@ The AhaSend roadmap shows active work, planned improvements and shipped features
         <div className="rm-accent" />
 
         <div>
-          <p className="rm-title">Email Address Validation API endpoint <span className="rm-tag is-new">New feature</span></p>
-          <p>Validate an email address in real time through the Management API, to catch typos and reduce bounces before you send.</p>
+          <p className="rm-title">SEPA payments <span className="rm-tag is-improvement">Improvement</span></p>
+          <p>Pay your AhaSend invoices by SEPA direct debit.</p>
+        </div>
+      </div>
+
+      <div className="rm-card is-planned">
+        <div className="rm-accent" />
+
+        <div>
+          <p className="rm-title">See your account rate limit <span className="rm-tag is-improvement">Improvement</span></p>
+          <p>Show the current sending rate limit for your account in the dashboard.</p>
         </div>
       </div>
 
@@ -421,10 +421,40 @@ The AhaSend roadmap shows active work, planned improvements and shipped features
 
   <section>
     <div className="rm-head">
-      <h2 className="rm-badge is-shipped" id="shipped">Shipped (19)</h2>
+      <h2 className="rm-badge is-shipped" id="shipped">Shipped (22)</h2>
     </div>
 
     <div className="rm-list">
+      <div className="rm-card is-shipped">
+        <div className="rm-accent" />
+
+        <div>
+          <p className="rm-title"><a href="https://ahasend.com/campaign-builder">Campaign Builder</a> <span className="rm-tag is-product">New product</span></p>
+          <p>Send newsletters and campaigns to your contact lists with the Simple Editor or the Advanced Editor, reusable templates, contacts and lists in the Management API and a report per campaign. Included in every plan.</p>
+          <span className="rm-date">Q4 2026</span>
+        </div>
+      </div>
+
+      <div className="rm-card is-shipped">
+        <div className="rm-accent" />
+
+        <div>
+          <p className="rm-title"><a href="/domains">Configuring Marketing domains</a> <span className="rm-tag is-improvement">Improvement</span></p>
+          <p>Mark a domain as Marketing so its mail goes out through dedicated marketing pools, kept apart from your transactional traffic, with List-Unsubscribe headers added automatically.</p>
+          <span className="rm-date">Q4 2026</span>
+        </div>
+      </div>
+
+      <div className="rm-card is-shipped">
+        <div className="rm-accent" />
+
+        <div>
+          <p className="rm-title"><a href="/send-api/credentials">Simplified credentials and API keys</a> <span className="rm-tag is-improvement">Improvement</span></p>
+          <p>Credentials and API keys combined into one place, with v2 keys as the default.</p>
+          <span className="rm-date">Q4 2026</span>
+        </div>
+      </div>
+
       <div className="rm-card is-shipped">
         <div className="rm-accent" />
 
@@ -505,7 +535,9 @@ The AhaSend roadmap shows active work, planned improvements and shipped features
         </div>
       </div>
 
-                              <div className="rm-card is-shipped">
+                        
+
+      <div className="rm-card is-shipped">
         <div className="rm-accent" />
 
         <div>
@@ -515,7 +547,9 @@ The AhaSend roadmap shows active work, planned improvements and shipped features
         </div>
       </div>
 
-                  <div className="rm-card is-shipped">
+            
+
+      <div className="rm-card is-shipped">
         <div className="rm-accent" />
 
         <div>